ABOUT REACH & ROSTER

Hi, I'm Rachel Kaplan, the founder of Reach & Roster.

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I'm a creative professional based in Los Angeles with a robust background in marketing and large-budget television production for major broadcast networks. Working on set and behind the scenes gave me a keen eye for creating compelling content and a deep understanding of what it takes to find and direct incredible talent.

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I saw a gap in the market: emerging brands and small business founders have the passion and the vision, but often lack the resources or the roadmap to connect with their ideal audience in a meaningful way. Major brand marketing strategies and budgets can feel out of reach, and the digital marketing world can be overwhelming.

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I launched Reach & Roster to bridge that gap.

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Reach & Roster is a marketing and talent strategy agency built for the next generation of brands and small businesses. I take the high-level expertise from the world of broadcast television and apply it to a smart, approachable, and results-driven strategy for your business. My mission is to empower emerging brands and small businesses by developing and executing bespoke marketing and talent strategies that drive real growth—without the enterprise-level price tag.

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Whether it's casting the perfect "real world" person who genuinely loves your product for customer testimonials, managing a social media ad campaign to sell special event tickets, or facilitating partnerships with leading brands and more, my approach is always personal, strategic, and focused on your success.