ABOUT

Hi, I'm Rachel Kaplan, the founder of Reach & Roster.

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I'm a creative professional based in Los Angeles with a robust background in marketing and large-budget television production for major broadcast networks. Working on set and behind the scenes gave me a keen eye for creating compelling content and a deep understanding of what it takes to find and direct incredible talent.

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I saw a gap in the market. Emerging brands and new business founders have the passion and the vision, but often lack the resources or the roadmap to connect with their ideal audience in a meaningful way. Major brand strategies and budgets can feel out of reach, and the digital marketing world can be overwhelming.

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I launched Reach & Roster to bridge that gap.

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We are a marketing and talent strategy agency built for the next generation of brands and small businesses. We take the high-level expertise from the world of broadcast television and apply it to a smart, approachable, and results-driven strategy for your business. Our mission is to empower you by developing and executing bespoke marketing and talent strategies that drive real growth—without the enterprise-level price tag.

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Whether it's casting the perfect "real world" person who genuinely loves your product, managing an ad campaign to sell special event tickets, or facilitating partnerships with leading brands, our approach is always personal, strategic, and focused on your success.